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May 31st, 2015   Amy

US television and social media personality, Kim Kardashian West, one of Hype Energy Drinks global ambassadors will be heading to Nashville, Tennessee on Tuesday June 2nd 2015, to officially launch Hype Energy Drinks in the USA.

Joining Kim at the launch will be Formula One™ drivers, Nico Hulkenberg and Sergio Perez from Sahara Force India team; international pop star, Craig David and singer-songwriter Aryana Sayeed, along with thousands of fans who are expected to join in the celebrations.

“We are thrilled to have Kim Kardashian West on board with us to launch Hype Energy Drinks in the US – it’s going to be a huge party to remember in Nashville, Tennessee.” Bertrand Gachot, CEO of Hype Energy Drinks said.

In the run up to the US launch, Hype Energy Drinks is running a social media competition across Instagram, Twitter & Facebook, and inviting fans to upload a short video or post an image, showing them acting as a brand ambassador like Kim Kardashian West, using the hashtag #iHYPEhere. The most creative, fun and eye catching videos or images will be streamed on screens at the US launch event and across Hype Energy Drinks social media channels. In addition to this, the three most creative submissions will receive a copy of Kim Kardashian’s book “Selfish”, a box of Hype Energy Drinks and other amazing goodies.

Hype Energy Drinks reflect a fun and fresh lifestyle and has strong links with the film, fashion, music and art worlds, which have created the global ambassador programme for the brand. In addition to Kim Kardashian West in the US, Hype Energy Drinks works with other cultural icons from across the globe, including Mohammad Reza Golzar and Aryana Sayeed.


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