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December 16th, 2016   Amy

Why call your new denim line Good American?

America’s sweetheart used to be the blond, blue-eyed, perfectly poised young lady, and nowadays, it’s a badass melting pot, all different ethnicities, heights, and colors. Just because you’re covered in tattoos doesn’t mean that you’re not sophisticated and a boss in your own right. Also, everything is done in the U.S.—that’s really important—from dyeing the denim to pattern making.

There’s no “plus-size”—your line goes from 00 to 24 in one section. That’s awesome. Why did you fight for that?

The denim industry didn’t need another designer denim line, and I didn’t feel the need to provide one. I feel really strongly about ours because I love women of all shapes and sizes. I love empowering women, and I’m obsessed with confident women. For our campaign, I booked real women. I really felt the need to have a wide-range line. I hate using the word “plus-size.”

You know firsthand how hard it is to shop in a boutique that stocks only the smallest sizes.

Yeah. I was always alienated when I’d go shopping with my sisters. If you were an 8 or a 10, they’d gasp, so as a 12, which I was at one point—God forbid!—they’d shun me, and it was horrible. Our line has a contoured waistband because when your waist is smaller than your booty, you get that gap in the back. I used to buy expensive denim and spend $50 to tailor it; we figured out a way to avoid that. We have booties and hips, and that’s what being a woman is all about.

What do you look for when you pick out a pair of jeans?

I always like a little higher rise because of my little cupcakes or love handles. I’ve also learned that I love to shop at home. Denim and bathing suits are the two most intimidating things to buy in a store. You have some great sales clerk who’s like, “You look fabulous!” And I’m like, “Do I?” I don’t even know, with the lighting and the skinny mirrors. I like to order online, or else I buy things like bell-bottoms because I got talked into them. I love bell-bottoms, but I’m not stick-thin. Kendall and I are similar heights, but she has a totally different body than me. She could do bell-bottoms. She’s more rock star.

Full interview here!


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