The Kardashians are keeping up with Fendi. The Rome-based luxury company is launching the second chapter of its #MeandMyPeekaboo campaign, with images and a video of Kris Jenner, her daughter Kim Kardashian and her granddaughter North West. To complete the family circle, music is care of son-in-law Kanye West — each short film features the artist’s “Love Lockdown” as a soundtrack.
“We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family,” said chief executive officer Serge Brunschwig. “We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones. You know that at Fendi we love to dare and surprise.”
“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” said Venturini Fendi. “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”
The designer emphasized her friendship with Kanye West since his internship at Fendi, and who is “present with his music; there is a link between the family and the collaboration with us.” Venturini Fendi said the Kardashians “well represent the concept I wanted to express. They are less controlled here; you can see they let loose, with emotions surfacing. You can tell by the way they look at one another, it’s clearly intimate.”
Full article here, the campaign goes live on 11th July!